Thursday, February 21, 2008
Marketing and Advertising
Some business owners view advertising as a business expense when it should really be considered an investment in your business. When done right, the dollars spent on spreading the word about your business should come back to you. Though it doesn’t make sense to spend thousands on an ad that will only generate a few hundred dollars in sales, it does make sense to narrow the focus of your efforts and spend what you know you can earn back.
Books, information products, and industry training classes provide additional opportunities to invest in your business. If you spend $20 on a book, even if you only learn one new strategy from reading the publication, that strategy could potentially earn thousands in the long run.
Speaking of hours, consider what your time is worth. If you earn $100 per hour for consulting, and you spend five hours per week working on paperwork, you’re essentially spending $500 a week—or $2000 per month—on this tedious task. Instead, you could hire a Virtual Assistant or part-time employee to handle your paperwork for you. If you can hire someone for less than $500 per week, you will actually save from your investment while freeing up your time to focus on generating new business.
Many small businesses cut corners by trying to do everything in-house. As a result, the professional image can be compromised. For example, an unattractive website can actually detract business if it lacks professionalism, if the content has grammatical errors, or if the site isn’t drawing traffic from search engines. A Web designer, copywriter and search engine optimization expert could transform a website from an ineffective online business card into a money-making machine!
Thursday, February 14, 2008
If you want to grow your business, if you want to move beyond doing everything yourself, you need other people to play the game with you. How do you get them to want to play the game your way?
Paradox: A statement, seemingly absurd or contradictory, yet in fact true.
What is a team? A team is something special that's created when individuals are free to do their jobs. Teamwork is a paradox. Team members perform individually, yet are dependent on the other members for their success. How do you build a team? By helping individuals win. By helping each person on the team succeed individually, and contribute to the whole.
Sunday, February 10, 2008
If you are not sure about the shares to select, invest in the STI exchange traded fund. It is invested mainly in about 30 Singapore blue chips that make up the ST index. This gives you diversification.
1,000 STI ETF will cost you abotu $3,200 now. If you are investing your monthly savings, you may have to wait for 1 year to accumulate sufficient savings to buy 1,000 shares.
You can offer a price between the buy and sell price quoted on the exchange. Your order will stand in the queue, waiting for someone to sell to you. If you are keen to buy immediately, you can pay a higher price to match the sell price on the board.
If you have a large sum to invest (say $100,000 or more), you can select 5 to 10 blue chips and invest $10,000 to $20,000 in each share. This will give you some degree of diversification. It is like creating your own portfolio.
You will need to open an account with a stockbroker and a CDP account.